resume

telephone: 603.828.3505 email: gabrielle.a.richter@gmail.com

work experience 

 

wunderman
copywriter
new york, ny
dec 2017- april 2019

  • Wrote copy for United Airlines’ social channels in the U.S. and U.K. markets, including for the 2018 Winter Olympics 'Superhero' campaign
  • Wrote website content supporting the product launches of Theraflu Power Pods & Nicorette Coated Lozenge
  • Wrote dynamic eCRM stream for Merck Animal Health's HomeAgain pet microchipping brand
  • Concepted for new business opportunities including YouTube and Amtrak
  • Overhauled copy throughout Merck Animal Health's Dogflu.com making it more intuitive and consumer-friendly
 

freelance web designer
new york, ny
feb 2017-present

  • Leveraged basic UX and HTML skills and design experience to develop branding and websites for small business clients in sectors including real estate, nonprofit, photography and consultancy and beauty
  • Wrote SEO-optimized copy throughout website development projects
 

wunderman
project manager
new york, ny
june 2015-present

  • Managed finances, creative allocations and project phasing of portfolio consisting of Nicorette, NicoDerm and global Nicotinell brands
  • Managed the creative team from project kickoff to completion ensuring timely and comprehensive execution of deliverables
  • Communicated regularly with clients regarding project status
  • Oversaw creative execution and launch of GSK’s first dynamically generated email program, MyQuit, which resulted in an Effie and MM&M award
 

likeable media
copywriter
new york, ny
sept 2012-april 2013

  • Drafted industry-related publications on behalf of CEO, Dave Kerpen, to be featured in magazines such as Inc., Forbes and Business Insider
  • Developed proposals and drafted related articles to promote the launch of the book release for Likeable Business
  • Developed content featured on Logitech’s social media platforms, which resulted in a Facebook Studio award
 

education

 

school of visual arts
summer 2017, winter 2018

  • Advertising concepting classes

fordham university
gabelli school of business
graduated: may 2013

  • BS in marketing, Minor in French, GPA: 3.5
  • Fordham Jogues Scholarship and James C. Pechewlys Scholarship
  • Institute for the Education of Students, Paris, France, Study Abroad: Spring 2012
 

extracurriculars, interests & skills

 
  • Member, Fordham University Young Alumni Club
  • Volunteer, NYC Cares
  • Proficient in French
  • Proficient in the Adobe Creative Suite
  • Marathon runner (Chicago, Marine Corps, East Hampton & Bay State)